Blogging is important because it’s the easiest way to create new content on your website without having to touch the website’s design itself. Search engines, especially Google, love new, fresh content and reward sites that have frequently updated content. I know this to be true because when I don’t blog, my web inquiries go away and the minute I start blogging, I get contacted again.
I had to learn this the hard way by not blogging and having Scott hound me to blog. It’s not that I didn’t believe him or didn’t want to do it, but sometimes it’s hard to come up with new content to write about. But it turns out that it doesn’t have to be a 3 page paper- it just has to be a few paragraphs.
Blogs also help connect people to your business, so write about why you are starting the business, why you are passionate about it and make some blogs about you personally. People will then know that they are hiring a Star Wars and Goonies obsessed coffee freak to design their website and that might speak to them.
What should I talk about?
Everything! Try to use keywords in your blog that people might search for in Google such as Burlington, NJ Web Designer or Burlington County Small Business Website. (see how I slipped my keywords in there?)
Think- if I were my own customer, what would I find interesting? Then write about it!
Good luck and happy blogging!